Ad-writing is the ability to use language to promote a person, business, opinion, or idea through advertising. Media such as television, radio, and others use promotional materials extensively. In advertising, the primary goal is to persuade the target audience to buy the product or embrace a certain viewpoint.
An ad’s success depends on its creativeness and knowledge of the product it’s promoting, as well as its ability to convey the intended message. Writing ads requires the reader or listener to be able to communicate with the target audience through the use of specialized phrases that define the product to them.